Case Study: E-commerce Website Optimization

This case study explores the strategies implemented to enhance the user experience of an e-commerce website. The primary goal was to reduce the bounce rate and increase the conversion rate. We conducted user research, analyzed user behavior, and identified key areas for improvement.

Research Findings

Our research revealed that users were struggling with navigation and product discovery. We implemented a more intuitive menu structure and improved the search functionality. Additionally, we optimized the product pages to provide clearer information and better visuals.

Improving user experience is crucial for e-commerce success.

Results

After implementing these changes, we observed a 30% increase in the average time spent on the site and a 20% increase in sales over three months.